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Technology, Engineering, and Cloud — written by someone who works in it.
"The best technical writing doesn't sound like writing. It sounds like someone who knows what they're talking about."
About freeLANCE Turner
I'm a senior IT professional with two decades of hands-on experience across manufacturing systems, industrial data communications, IoT, cloud infrastructure, and cybersecurity. I hold Microsoft Azure training and certifications in administration (AZ-104) and solutions architecture (AZ-305), cybersecurity certifications in security, compliance, and identity (SC-900, SC-300), and an Advanced Diploma in Industrial Data Communications, Networks and IT. I've planned and executed large-scale cloud migrations. I've built the security frameworks that protect those environments once they're live.
That professional background is what makes freeLANCE Turner a different kind of technical copywriting service. When a manufacturing company, engineering firm, cloud solutions provider, or built environment business needs a writer who genuinely understands the subject matter, they don't have to spend half the project educating me. I already know the territory.
I started writing in 2006 on MyDigitalLife, ITWeb's technology blogging platform, covering tech commentary and product reviews at a time when blogging was still finding its feet. In 2017, I returned to writing with a sharper focus, becoming a Contributing Editor at SA Instrumentation and Control magazine — South Africa's leading trade publication for the instrumentation, automation, and control industry. I've written monthly articles for their IT in Manufacturing section ever since, with multiple pieces selected as Editor's Choice.
In 2020, I joined IoT.nxt as a Content Writer in their marketing department. The environment was fast-paced and technically demanding. White papers, use cases, landing page copy, installation guides, animation scripts, customer newsletters — the full spectrum of B2B content marketing, week after week, for a technical B2B audience.
Since going freeLANCE in 2022, I've written for engineering consultancies, built environment companies, SaaS providers, and IoT platforms across South Africa and internationally. Most recently, I served as Senior Copywriter at Evercam, a global construction camera and site intelligence platform, producing all written content across their blog, technical resources, and social channels.
Today, I'm fully freelance and available for projects, retainers, and agency partnerships across my core sectors.
The clients I work best with are those whose audiences are technically literate — engineers, plant managers, IT decision-makers, and procurement teams evaluating enterprise technology. These readers notice when a writer doesn't know the field. My background means they won't notice that here.
Sectors: Technology and IoT · Cloud and Cybersecurity · Engineering and Manufacturing · Built Environment and Construction Technology
Services: Technical copywriting · B2B and B2C content marketing · White papers · Thought leadership · Technical documentation · Web copy · Social media content
Experience
Senior Copywriter — Evercam
Evercam is a global construction camera and site intelligence platform operating across the US, Ireland, UK, Singapore, and Australia. I own all written content — customer-facing and internal — across their blog, resources section, and social media channels. Content produced includes technical blog articles, security and compliance copy, including announcements (including their SOC 2 Type II attestation), API documentation, product feature releases, and B2B social media content across LinkedIn, X, and Facebook.
Content Writer - SWM Communications
SWM Communications is a specialist agency serving clients in manufacturing IT, engineering, and the built environment. I produced press releases, thought leadership articles, technical articles, website copy, and social media content for their portfolio of engineering and industrial clients — including Rockwell, Iritron, SAICE, CIDB, Zimele Engineering Consultants, Peikko, Valsa, COENG, and ICON.
Social Media Management
I manage the social media pages across FaceBook, Instagram, Twitter, and LinkedIN for some clients. This includes regular scheduled posts, reels, stories, and customer interaction on behalf of my clients.
Technology Blogger - Build Marketing
I write blogs for two tech companies in Australia. Both sell and maintain SaaS services for B2B and B2C customers.
Content Writer - IoT.nxt
IoT.nxt was the fastest-growing IoT startup in South Africa at the time. I wrote all content for their marketing department — blogs, technical articles, white papers, landing page copy, product descriptions, animation scripts, customer newsletters, case studies, brochures, use cases, IoT hardware and software installation guides, maintenance manuals, and training documentation. Writing at IoT.nxt was where my technical background and writing skills met properly for the first time. The content changed every week, the standards were high, and the audience was never just a casual reader.
Contributing Editor - SAIC Magazine
SA I&C is South Africa's leading trade publication for the instrumentation, automation, and control industry, read by thousands of manufacturing and engineering professionals monthly. I write independently researched opinion pieces on technology in the manufacturing sector — drawn from my daily professional experience rather than from a client brief. Both featured articles were selected as Editor's Choice, the publication's highest editorial designation.
Technology Blogger - MyDigitalLife
I started blogging about technology many moons ago. Blogging was my first paid writing gig.
Certifications & Training
Cloud & Infrastructure Microsoft Certified: Azure Fundamentals (AZ-900) Microsoft Certified: Azure Administrator Associate (AZ-104) Microsoft Certified: Azure Solutions Architect Expert (AZ-305) Uptime Institute — Data Centre Management Training Cybersecurity Microsoft Certified: Security, Compliance & Identity Fundamentals (SC-900) Microsoft Certified: Identity & Access Administrator Associate (SC-300) Business & Management IIBA — Entry Certificate in Business Analysis (ECBA) PRINCE2 — Project Management Agile — Project Management ITIL 3 Foundation Copywriting Alan Sharpe's 25-Hour Copywriting Masterclass Tamsin Henderson's Complete Copywriting Course AI SEO: AEO, GEO Academic B.Com Hons, Information Systems — Technical Architecture stream Advanced Diploma, Industrial Data Communications, Networks & IT
Testimonials
Portfolio
Technical and industry blogs written for IoT, engineering, construction technology, and SaaS companies. Audiences range from plant managers to C-suite decision-makers — the writing adjusts accordingly
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Use cases written for IoT and technology companies — long-form, customer-focused pieces that connect real-world problems to product solutions. Written from genuine understanding of both the technology and the customer's operational environment.
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Published editorial from SA Instrumentation & Control magazine — independently researched articles on technology in the manufacturing sector. Editor's Choice pieces that reflect eight years of writing at the intersection of IT and industrial engineering.
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